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So, join us on this journey of exploration, innovation, and empowerment. Together, we can build a community of queens who are unafraid to leverage cutting-edge technology and strategic automations to achieve their goals and create their own success.

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What is a Core Competency and Why You Need It

February 16, 20232 min read

“ Developing a core competency is not just about standing out from the competition, it's about unlocking your true potential and achieving success that is uniquely yours.” - Bridgette

Introduction:

As a woman entrepreneur, you understand the importance of setting your business apart from the competition. But how do you do that? One way is by developing a core competency. In this post, I’ll explain what core competency is and why it’s important for women-led businesses to have as part of an overall business strategy.

So, what is core competency? Simply put, it’s a unique strength or advantage that sets your business apart from the competition. This could be a special skill or knowledge that you possess, a particular process that you’ve developed, or a unique perspective that you bring to your industry.

Developing a core competency is important for any business, but it’s especially critical for women-led businesses. Why? Because women-led businesses are often underrepresented in many industries, and they need to find ways to stand out from the competition.

Having a core competency can give your business a competitive edge, help you build a strong brand, and position you as a leader in your industry. Here are a few reasons why developing a core competency should be part of your overall business strategy:

It sets you apart from the competition: In a crowded marketplace, having a core competency can make all the difference. It helps you stand out and gives you a unique advantage that others can’t replicate.

It strengthens your brand: Developing a core competency can help you create a strong brand identity that resonates with your target audience. Your core competency can become the foundation of your brand messaging, and help you build trust and loyalty with your customers.

It helps you focus your resources: When you have a core competency, you can focus your resources on the areas of your business that matter most. You can allocate your time, money, and energy to the things that will help you grow and succeed.

It positions you as a leader: When you have a core competency, you become an expert in your field. You have a deep understanding of your industry and can position yourself as a thought leader, which can lead to new opportunities and partnerships.

It drives innovation: Developing a core competency requires you to think creatively and find new solutions to problems. This mindset can help you drive innovation in your business and stay ahead of the curve.

In conclusion, developing a core competency should be a key part of your overall business strategy as a woman entrepreneur. It can help you set yourself apart from the competition, strengthen your brand, focus your resources, position you as a leader, and drive innovation. So, take the time to identify your unique strengths and find ways to leverage them in your business. Your core competency could be the key to your success.

blog author image

Bridgette Daley

I'm a reformed billion-dollar corporate banking sales manager who creates multi-dimensional lead conversion strategies for online coaches, consultants, influencers, and retail brands. What's my jam? I am more than just a digital marketer - I specialize in the tactical design AND implementation of cash-pumping persuasive and automation strategies guaranteed to make my clients amplify their reach, scale their messaging...and ultimately sell more solutions to their now expanded audience.

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